UNCOVER HUMAN POTENTIAL

Explore, Translate, and Apply Scientific Insights to Push the Boundaries of Human Performance.

“Science Discerns the Laws of Nature · Industry Applies Them to the Needs of Man”

-Chicago Museum of Science and Industry

THE MISSION OF W124° LIES AT THIS INTERSECTION

Creative science and innovative thinking that push the boundaries of human potential

W124° helps organizations (academic and industry) to explore, translate, and apply scientific insights leading to impactful products and services for exercise and sport performance. Engaging with organizations that aim to understand and dissect the true problem to be solved, then explore innovative solutions with scientific integrity.

ABOUT W124°

“Can a human being run a marathon in under 2 hours? That’s the barrier that’s in front of us…”

Nike, with a team of scientists led by Brad Wilkins, set out to achieve a goal that had been deemed impossible – running a marathon in under 2 hours. After over three years of planning, analysis, and innovation three world champion athletes and Brad’s team descended on Monza, Italy where Breaking2 unfolded.

MORE ABOUT BREAKING2

ARTICLES

A Few Reflections on Nike’s Quest to Break the 2-hour Marathon Barrier (Breaking2)

Exceptional performances in sport are elusive.
For this reason, among others, these moments amaze and inspire. Beyond the wonder and admiration, these moments immediately re-calibrate our collective sense of what is possible. Instantly providing a new definition of the boundaries describing human potential.

My passion lies at this intersection…

“Science Discerns the Laws of Nature · Industry Applies Them to the Needs of Man” These words feature prominently on the ceiling rotunda as you enter the Chicago Museum of Science and Industry (if you have not been, go the next time you are in Chicago). My passion...