IN THE NEWS
In December last year, Nike unveiled Breaking2, an innovation moonshot to deliver the first two-hour marathon barrier.
An Exclusive, Behind-the-Scenes Look at How Nike is Trying to Break the 2 Hour Marathon Barrier
Standing on the sweeping bend of the infamous Curva Parabolica, three of the greatest distance runners in history shiver in the late-afternoon breeze, awaiting the signal to begin.
Nike’s attempt to break 2-hour marathon barrier deserves props, not criticism
Much of the criticism of Nike’s Breaking2 attempt is spot on, while also entirely misplaced. If you haven’t been paying attention, Nike has been exhaustively preparing three world-class runners to attempt to break two hours in a marathon.
Live Simple, Train Hard, Be Honest
For decades the two-hour marathon has been a far-away dream in the world of long-distance running, until Nike made it their mission to break the two-hour barrier. Breaking2 was conceived when the brand named after the Greek goddess of victory sat out on a mission to do the impossible.
Exceptional performances in sport are elusive.
For this reason, among others, these moments amaze and inspire. Beyond the wonder and admiration, these moments immediately re-calibrate our collective sense of what is possible. Instantly providing a new definition of the boundaries describing human potential.
“Science Discerns the Laws of Nature · Industry Applies Them to the Needs of Man” These words feature prominently on the ceiling rotunda as you enter the Chicago Museum of Science and Industry (if you have not been, go the next time you are in Chicago). My passion...read more